Milla says: “Our Target line will have all our classic pieces: smock dresses, tunics, minis, all vintage-inspired, great prints. We took the things that sold the best for us but we’re doing it on a bigger scale. To be able to do it with a big company that can afford to do it for a good price so that real girls can afford it. That’s the reason we were interested.”
I absolutely love Jovovich-Hawk. Their clothes are ethereal, dreamy and enchanting. I see a specific type of woman who wears their designs. A patchouli infused, long hair, eccentric artist type.(Sometimes I see a harried mom of two, but that's not often.)
Actually what I really admire about this line is that everything they create looks like something they would wear. I love how true they are to their esthetics's.