40 Winks

Just saw this amazing hotel via Miss Fleur DeGuerre's twitter page. I seriously doubt I would ever catch 40 winks here. Divine!
40 Winks
From their site: "4 0 W i N K S is being launched to help give photographers, stylists, art directors, designers, buyers, models and anyone in the creative and fashion industries somewhere fun and different to stay when they are in London for work or pleasure."
Indeed!